From a dusty location in Atlanta’s West End to a massive showroom in Norcross, just north of the city. From William “Bill” Stack’s dream in 1973 – a hobby, actually – to careers for hundreds of former and current employees, a legacy in restaurant equipment that includes three generations of the Stack family.
From a fledgling business that experimented with selling used coffee makers on eBay in the late 1990s to a small business dynamo, industry leader, national award winner and e-commerce influencer.
It feels good to turn 45.In 2018, ACityDiscount celebrates another year of great pricing, trendsetting technology and of course, amazing customer service. What a journey it’s been to reach 45 years.
We made it here thanks to the support of our many customers. Fueling their entrepreneurial dreams gifted us the resolve to succeed in our endeavors.
Check out this photo gallery, our tribute to the many laughs and cries; purchase orders, shipping palettes and holiday parties; business partners and co-workers that shaped our history.
Bernie (Sales) is one of dozens of ACityDiscount employees to represent the company at conventions and manufacturer trainings. Above, he's pictured at a Vulcan training in Baltimore.
Rudy Herring (left) stands next to Catalina Evans and Charles Redwine at the 2018 Atlanta Foodservice Expo, held at the Cobb Galleria Centre.
Krista Haynes (left) and Kayleen Lozano (right) pose next to our showroom display of Metro Mightylite insulated food carriers, including a life-sized cutout of "Mary."
Some chefs like to buy online. Others prefer to call our sales team. Still, others stop by our showroom to experience Southern sales hospitality.
Longtime employee Bob Schall (Operations Manager), pictured above at a company party in the mid-2000s, used to grow his hair out to donate it to Locks of Love, which creates wigs for children suffering from long-term hair loss.
Where's Bernie? Can you find our inside sales star in these photos? Also pictured: Robert Tull (left), Karina Hernandez and Larry Rodriguez.
In 1978, the company name was changed from CityDiscount to ACityDiscount to optimize in the Yellow Pages.
In July 2003, the Atlanta Business Chronicle summed up ACityDiscount's business journey in a memorable article written by Randy Sutherland. Photographer Joann Vitelli created a dazzling portrait of John Stack.
Our showroom staff loves treats! Pictured left to right: Leslie Moore, Brian Dufries, Krista Haynes, Lisa Wilson.
John Stack (back, right) participated in a Facebook Live session during the 2018 eBay Open in Las Vegas.
Batter Up!!! ACityDiscount is a regular recipient of Vulcan FEG's "Big Hitter Award." Pictured: James Laird.
In 2011, ACityDiscount re-launched retail operations with a 60,000 sq. ft. showroom in the Atlanta suburb of Norcross.
Brand awareness 101: In the early 2010s, this billboard facing I-85 North in Atlanta helped ACityDiscount's new-and-improved showroom increase foot traffic.
In the 1990s, eBay taught us to look beyond the potential customers we can see in the Atlanta area. After all, there are hundreds of thousands of foodservice operations in America seeking restaurant equipment – commercial refrigeration, deep fryers, griddles, charbroilers, concession stand and food truck equipment.
Hap Schneider (left) and Catalina Evans (right) pose with Jon Taffer, the host of Bar Rescue (Spike TV). ACityDiscount helped the show transform Barlows, a failing bar in Tucker, Ga., by providing bar coolers, a commercial range, glassware, pie pans, bar stools and more.
Feb. 2011: ACityDiscount opens its 60,000. sq ft. showroom in the Atlanta suburb of Norcross.
That time Bill Brown of THERE, a gastropub in the Atlanta suburb of Brookhaven... stopped by our showroom to roast a pig... YUM!
Brian Dufries (Showroom Sales) fuels the restaurant dreams of customers.
Our very own Hap Schneider was a guest host for several segments on the Dishing Donna Show, a local radio show which covers all things culinary.
Showroom Salesperson Lisa Wilson poses with Claudia Harry of SEMA Reps during a Frosty Factory video shoot.
Inside sales rep Ned Jung, a longtime chef and caterer, created a tasty feast for ACityDiscount's 2016 Christmas party.
John Anderson (pictured bottom, right), eBay's Category Manager of Restaurant Equipment, spent a few days at ACityDiscount to learn about the company. Also pictured (top, left to right): John Stack, John Sherman, Marty Stack (bottom, left to right) Mike Hall, Willie Siavichay.
In 2017, Imperial’s Steve Dunn (far left) poses at the NAFEM Show in Orlando with (second to the left) Hap Schneider, John Stack and Marty Stack.
Ed Heck, one of our great employees over the years. He is the character of all characters!
Thanks to Erica J. Motes of Beverage-Air for creating a strong sales relationship with this leading manufacturer of commercial refrigeration equipment.
Laughter and relaxation: George (left) and Cassandra at an ACityDiscount holiday party in the mid 2000s.
Hannee, Brian and George wrap up another delivery in the metro Atlanta area.
Our sales team works closely with the marketing department to create content. In this photo, sales rep Justin Kennedy is posing for a METRO Prepmate photo shoot.
Flashback to an great ACityDiscount holiday party in the 2000s.
Circa 1958: Founder William "Bill" Stack, wife Reah and John Stack.
Flashback to 2017: Wear your Ugly Christmas Sweater Day!
Luis Fernandez (middle) of Mojito's is one of our successful customers of recent years. Next to Luis is James Laird (left) and Justin Kennedy (right).
Pictured: Jakes Forbes (left) and John Stack.
Eric Villegas, an award-winning chef/restaurateur, cookbook author and television personality, created an aromatic atmosphere at the 2018 Atlanta Foodservice Expo. His sous vide New York Strip bites were the talk – and the taste – of the two-day event.
"Yes, we have it in stock at ACityDiscount!"
Charles Redwine (right) of ACityDiscount's newly-formed business development department poses with father-and-son customers Charles and Clay Gridley of Six Bridges Brewing, scheduled to open in Johns Creek, Ga., in late 2018.
On Thursdays, manufacturers' reps like Jose L. Perez and Adam M. Gonzalez of FAGOR Commercial, Inc. stop by our Atlanta showroom to educate our staff about commercial kitchen equipment, supplies and industry trends.
Some Thursday morning presenters, like Lamar Williams of VacMaster, bring sous vide steak. Every presenter should bring sous vide steak.
Lynda and Carolina pose during an ACityDiscount after-hours social.
Another satisfied customer - time to start blending with BlendTec!
Introducing our "Mike & Mike" at ACityDiscount. Mike Hall (left) and Michael Ann.
The late Ms. Ellen Ellis worked as an accountant under founder William "Bill" Stack and his son, John Stack.
Two generations of Stacks: Patty, Marty, Jeanne, John and Rebecca.
In July 2018, ACityDiscount was named eBay's Click-and-Mortar Small Business of the Year at eBay Open in Las Vegas.
Another tasty customer: Ponko Chicken. This business re-opened in the Atlanta area after years away... and customers are thrilled with the return of Japanese + Western cuisine fusion. Pictured: Micah Kiyo (left) and Noah Clark.
John Stack was featured as a guest author in the Foodservice Equipment & Supplies Magazine in October 2018.
Our foodservice customers order equipment and supplies three ways: online at ACityDiscount.com, by visiting our Norcross, Ga., showroom or calling inside sales (pictured above) at 404-752-6715 (ext. 2).
ACityDiscount has traveled to Washington D.C. to discuss the restaurant industry with legislators such as U.S. Representative Henry "Hank" Johnson Jr. of Georgia.
One of our newest customers: The Galloping Galette is comprised of the husband-and-wife team of Yannick and Viviane Fonfrede. We love supporting the restaurant dreams of our foodservice family!
Customer service calls are never fun. But Tim and his customer service team do their best to resolve issues fast, giving foodservice operators peace of mind.
All hands on delivery: Pictured left to right: Hannee, George, Krista, John, Roy, Brian, Victor.
Shan (right) always won "Best Hair" awards in the office. Second place: Willie, our longtime guru of all things e-commerce.
Father, Son & Delivery Truck: John and Marty Stack.
Pictured left to right: Roy Byrd and Laurie Wong of Reflections of Trinity, John Stack, Rebecca Stack, Marty Stack, Hap Schneider. In 2016, Reflections of Trinity was named eBay's Shine Awards Small Business of the Year. ACityDiscount was also a finalist for the award. Wong sat next to the Stacks at the awards presentation. Weeks later, when Wong's non-profit needed a walk-in cooler, she purchased it at ACityDiscount.
ACityDiscount hangs out at Coca-Cola headquarters during a 2018 event with the National Association of Food Equipment Dealers (NAFED).
In 2012, ACityDiscount purchased Atlanta television air time to promote the recent opening of its Norcross showroom.